I was eating dinner in a restaurant recently. Picked up a little single-serving packet of butter. It says “If you have any questions about this product, call 1-866-xxx-xxxx.” Ron: (dial dial dial) Operator: Butter help line. This call may be monitored for quality-control purposes. How may I help you? Ron: Yeah, I have a question.…

Over lunch today, I looked at a bottle of Heinz ketchup. “57 Varieties”, that’s the Heinz company slogan. What a weird slogan. It says nothing about the quality of their products, only the quantity. It doesn’t particularly make me want to buy it. It’s just kind of a boring, uninspiring non-slogan. Yet, Heinz has been…