Our coops at work finished their term today. One of them left a big bucket of that Super-Mega-Beefcake Ultra-Weightgainer Protein Shake crap for some reason. I was reading the label text, and finding some considerable amusement therein.
“When it comes to picking the perfect protein to support optimal muscle growth and peak performance, you don’t need a bunch of marketing hype and empty promises.”
Ok, fair enough. So, let’s have it… and no marketing hype, right?
“… It also means that the greatest possible concentration of bioactive microfractions is preserved. These microfractions are vital for promoting whey protein’s famed immune enhancing effects.”
Whoa… bioactive microfractions. Not your ordinary garden-variety microfractions… we’re talking bioactive microfractions. And that isn’t just marketing hype.
So, ummm, what is a microfraction anyway? Is that, like, a millionth of a fraction?
2 responses to “Mmmm… whey”
… a microfraction of a protein is normally a part of a protein… it’s a term that comes from chromatography techniques for separating mixtures. Bioactive just means that it’s a piece of a protein retaining biological activity — perhaps in this case it means it’s still capable of stimulating the immune system.
Jones.
This is exactly what I expected to find out after reading the title whey at Ronblog. Thanks for informative article